Purple Cow’ PPC and eMail Marketing Achieves 393% Increase YoY for Brew James!
Return on Ad Spend
0
X
YoY Revenue Increase
0
%
New Sign-ups
0
%
Client Background
Brew James began as a passion project between two friends, James and Sarah, who shared a love for organic skincare. Their venture started modestly, concocting small batches of skincare products in their kitchen and selling them at local craft fairs. As their products gained popularity, James and Sarah decided to take their passion to the next level by launching an eCommerce platform to reach a wider audience.
Challenge
Brew James struggled to generate sales on its website, encountering difficulties with sporadic and reactive eMail marketing efforts. Despite its efforts, the company's revenue remained stagnant, with its highest monthly earnings reaching only $6,162 before Purple Cow's intervention.
Solution 1 - Paid Campaigns
To address Brew James’ sales challenges, Purple Cow Agency implemented a multifaceted approach, leveraging paid campaigns as a primary strategy. The following initiatives were undertaken:
Utilization of Smart Shopping
Purple Cow optimized Brew James' shopping campaigns by harnessing the power of Smart Shopping, enabling precise targeting and enhanced visibility across relevant platforms.
Optimization of Shopping Feed
A meticulous optimization of Brew James' shopping feed was conducted, ensuring that product listings were compelling and strategically positioned to maximize visibility and click-through rates.
Comprehensive Keyword and Ad Copy Testing
Purple Cow conducted rigorous testing of keywords and ad copies to identify high-performing combinations, refining Brew James’ paid campaigns for optimal results.
A/B Testing of Landing Pages
Landing pages were subjected to meticulous A/B testing, allowing Purple Cow to identify and implement design and content modifications that drove higher conversion rates and improved user engagement.
Accurate Conversion Tracking
Purple Cow implemented robust tracking mechanisms to accurately monitor and analyze conversion metrics, providing Brew James with actionable insights for continuous optimization.
Results
The implementation of Purple Cow's paid campaign strategies yielded remarkable results:
December revenue surged to an astounding $126,000, marking a remarkable 330% increase year-over-year (YoY), surpassing Brew James’ previous performance by leaps and bounds.
The campaigns maintained a stellar 2x Return on Ad Spend (ROAS) goal, ensuring that advertising investments translated into tangible revenue growth.
Over 25,000 new users were acquired for remarketing purposes, expanding Brew James’ audience reach and nurturing potential leads for future conversions.
Solution 2 - eMail Marketing
In addition to paid campaigns, Purple Cow Agency devised a comprehensive email marketing strategy to augment Brew James’ revenue generation efforts. Key initiatives included:
Development of Clear Strategy for Automations and Campaigns
Purple Cow formulated a robust framework for automating email workflows and executing targeted campaigns, streamlining Brew James’ communication with its audience.
Implementation of Effective Popup and Welcome Series
Engaging popups and a captivating Welcome Series were implemented to entice website visitors and nurture them into loyal customers, enhancing Brew James’ lead acquisition and retention efforts.
Strategic Email Sends During Peak Seasons
Purple Cow strategically scheduled email sends during peak holiday and gifting seasons, capitalizing on heightened consumer spending and maximizing revenue potential.
Results - eMail Marketing
The eMail marketing efforts orchestrated by Purple Cow delivered outstanding outcomes:
Brew James achieved a remarkable $27,617 in revenue in December alone, reflecting a staggering 393% increase YoY, highlighting the efficacy of Purple Cow's eMail marketing strategies in driving tangible business results.
The company acquired 1,860 new sign-ups during the campaign period, representing an impressive 530% increase from November, underscoring the success of Purple Cow's lead generation initiatives.
Testimonial
Through a strategic blend of paid campaigns and email marketing initiatives, Purple Cow Agency enabled Brew James to achieve unprecedented revenue growth, surpassing all previous benchmarks and cementing its position as a formidable player in the e-commerce landscape. With a proven track record of delivering exceptional results, Purple Cow continues to empower businesses to thrive in an increasingly competitive digital marketplace.
Testimonial
Purple Cow revolutionized our online sales strategy, delivering outstanding results. Their expertise and commitment made all the difference in propelling our brand forward in the digital space
Services Offered:
Contact Us
Your Goals, Our Expertise, Your Success!
Have questions about our services? Fillout this form for a swift response from our client-friendly team.
Brew James expressed utmost satisfaction with Purple Cow Agency's services, particularly praising the expertise and professionalism of Sammy and Andrew:
"Sammy and Andrew are great. Sammy makes great recommendations, and Andrew prepares emails ahead of time. Their overall communication is also good. The company has generated $126,000 in sales, a 330% increase from their previous figures.