Successful Launch of Pure Cooking Oil Brand's Flavored Peanut Butters
Increase in Sales
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%
Increase in Brand Recognition
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%
Market Share
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%
Client Background
Located in America's renowned peanut region, Pure Cooking Oil Brand, nestled in Kingaroy, South East Queensland, has been producing quality oils since 1986. With a focus on health foods, pharmacy products, cosmetics, and food manufacturing, Pure Cooking Oil Brand decided to expand its offerings to include a range of flavored peanut butters under its brand.
Challenge
Pure Cooking Oil Brand sought to create a distinct brand identity for its flavoured butters that would resonate with health-conscious consumers while standing out in a competitive market alongside established brands like Kraft and Sanitarium. They needed a partner who could bring their vision to life and differentiate their product in a crowded space.
Solution
Working closely with Pure Cooking Oil Brand, Purple Cow undertook the challenge of rebranding for flavoured butters, starting with naming and extending to packaging design and advertising strategy. The goal was to communicate the purity and natural essence of the product while appealing to a wide audience.
Execution:
Purple Cow proposed a range of potential names, which perfectly captured the product's natural and innovative qualities. The brand's unique selling proposition of purely natural, traditional, and contemporary flavored peanut butters was reflected in the playful and graffiti-inspired design concept.
The packaging design was carefully crafted to highlight the product's key benefits and engage consumers in a conversation about the brand. Purple Cow's creative approach extended to magazine advertisements, maintaining consistency and coherence across all touchpoints.
Results Achieved
Significant Sales Growth:
1. Within the first year of launching the Shopify store, the client
experienced a remarkable 200% increase in online sales.
2.This surge in sales not only exceeded expectations but also
validated the effectiveness of the digital transition strategy.
experienced a remarkable 200% increase in online sales.
2.This surge in sales not only exceeded expectations but also
validated the effectiveness of the digital transition strategy.
Successful Transition:
1. The successful transition to eCommerce enabled the client to adapt
to changing consumer preferences and market dynamics.
2. By embracing a digital-first business model, the client expanded its
market reach and established a strong online presence.
to changing consumer preferences and market dynamics.
2. By embracing a digital-first business model, the client expanded its
market reach and established a strong online presence.
Wider Audience Reach:
1. Our solutions empowered the client to reach a wider audience beyond
their traditional geographical constraints.
2. With enhanced visibility and accessibility, the brand attracted new
customers and fostered brand loyalty among existing ones.
their traditional geographical constraints.
2. With enhanced visibility and accessibility, the brand attracted new
customers and fostered brand loyalty among existing ones.
In conclusion, our strategic implementation of Shopify, coupled with tailored features and extensive training, facilitated the lifestyle brand's seamless transition to eCommerce, resulting in significant sales growth and market expansion.
Results
The launch of flavoured butters exceeded expectations, with the brand quickly gaining traction in the market. Its distinctive packaging and messaging resonated with consumers, driving sales and establishing pure cooking oil brand as a prominent player in the healthy peanut butter category.
Testimonial
Pure Cooking Oil Brand's partnership with Purple Cow proved to be instrumental in the success of healthy flavoured peanut butters. By combining innovative design with a strategic marketing approach, the brand was able to differentiate itself and carve out a niche in a competitive industry. The collaboration between Pure Cooking Oil Brand and Purple Cow demonstrates the power of creativity and strategic branding in achieving business success.
Services Offered:
Testimonial
Purple Cow revolutionized our online sales strategy, delivering outstanding results. Their expertise and commitment made all the difference in propelling our brand forward in the digital space
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Purple Cow's innovative approach to branding and packaging design helped us successfully launch our flavored peanut butters.