Purple Cow Drives 187% Growth in High-Value Product Leads for a Premium Home Fitness Equipment Brand
Dummy Text
0
%
ROAS
0
X
Increase in Conversion Rate
0
%
Client Background
Our client, a premium home fitness equipment brand renowned for its innovative products and exceptional quality, aimed to increase leads for high-value fitness equipment, including treadmills, ellipticals, stationary bikes, strength training machines, and accessories.
Challenges Faced
--->Scaling the campaign while maintaining a favorable Cost Per Lead (CPL).
--->Facing tough competition from other fitness equipment retailers with larger advertising budgets.
--->Facing tough competition from other fitness equipment retailers with larger advertising budgets.
Key Strategies Implemented
Advanced Keywords Research
Conducted thorough research to target transactional/high-intent keywords related to premium home fitness equipment, ensuring the campaign reached the right audience interested in purchasing high-value fitness products.
Landing Page Optimization
Optimized various elements of the landing page such as headlines, copies, UI/UX, and CTA buttons to enhance the overall user experience and drive conversions while reducing CPL.
Bidding Strategies
Implemented a strategic mix of manual and automated bidding strategies to maximize lead volumes while maintaining a favorable CPL, ensuring efficient allocation of ad spend across various fitness equipment categories.
Conversion Rate Optimization (CRO)
Improved the campaign's conversion rate by utilizing a combination of search, display, and retargeting ads, crafting compelling ad copies highlighting product features, benefits, and promotions to drive user engagement and conversions.
Results Achieved
From February 2022 to August 2022
1. Generated a remarkable 187% increase in leads, bolstering inquiries for high-value fitness equipment.
2. Successfully maintained a favorable CPL while scaling the campaign and spending.
3. Achieved a significant 46% improvement in conversion rate.
4. Delivered an impressive monthly average ROAS of 5X.
2. Successfully maintained a favorable CPL while scaling the campaign and spending.
3. Achieved a significant 46% improvement in conversion rate.
4. Delivered an impressive monthly average ROAS of 5X.
Testimonial
By deploying these strategic initiatives, our team at Purple Cow effectively drove significant growth in leads for our client's premium home fitness equipment, contributing to their overall business success.
Services Offered:
Contact Us
Your Goals, Our Expertise, Your Success!
Have questions about our services? Fillout this form for a swift response from our client-friendly team.
Thanks to Purple Cow's expertise and strategic approach, our brand experienced a significant surge in leads for premium home fitness equipment. Their tailored strategies and attention to detail were instrumental in achieving remarkable results. We're thrilled with the outcome and look forward to continuing our successful partnership.