Amazon Channel Management

We’re a Full-Service Amazon Agency Helping Brands Win Bigger on Amazon Since 2014!
%
Average Yearly Profit Growth for Our Partners
$ B
Revenue Managed
%
Client Retention Rate
success stories

We Can Help You Achieve Similar Success

Digital Rebrand

Branding, Website

Touch Play

Mobile App, Design

Magazine

Design, Print

Wallet

Mobile App, UX

Hardway

Graphic Design

Mobile App

Branding, Website

Curved

Mobile App, Design

Tell us your requirements

Our Clients

Why Choose Us for Amazing Spot on Amazon

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Platform-Independent Expertise

We excel in Vendor Central and Seller Central, customizing strategies to each platform's needs.

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Data-Driven Optimization & Insights

Maximize profitability with our data-driven optimization for product listings, pricing, and marketing campaigns.

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Seamless Transition & Growth

From new brands to expanding brands, we provide seamless transitions and growth with expert support.

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Dedicated Account Management

Receive dedicated account management for clear communication and personalized support throughout.

Our Full-Service Amazon Management Services

Product Page Optimization

Compelling Copywriting

We craft engaging and informative product descriptions that convert browsers into buyers.

High-Quality Images

Capture attention with professional product images that showcase your offerings in the best light.

SEO Optimization

We optimize your listings for relevant keywords to improve search ranking and visibility.

A+ Content & Enhanced Brand Content

Create visually appealing and informative content that tells your brand story and enhances product differentiation.

Advertising & Marketing

Pay-Per-Click (PPC) Management

Design and manage targeted advertising campaigns to reach your ideal customer base and maximize return on ad spend (ROAS).

Social Media
Marketing

Leverage the power of social media platforms to increase brand awareness and drive traffic to your listings.

Brand Building
Strategies

Develop and implement strategies to establish your brand identity and differentiate yourself from the competition within the Amazon marketplace.

Inventory & Fulfillment

Inventory Management

We help you optimize your inventory levels to minimize storage fees and ensure product availability for your customers.

Inventory & Fulfillment

Fulfillment Optimization

Leverage our expertise to choose the most efficient fulfillment method (FBA or FBM) based on your specific needs and budget.

Account Management & Reporting

Dedicated Account Manager

Get personalized support from a dedicated account manager who understands your business and goals.

Comprehensive Reporting

Gain valuable insights into your channel performance with regular reports and analytics.

Account Health Monitoring

We proactively monitor your account health to ensure compliance with Amazon's policies and guidelines.

Design Strategy & User Experience

Custom Product
Images

Elevate your product presentation with captivating and custom-designed images.

Custom Branded AMS Campaigns

Craft visually appealing and brand-centric Amazon Marketing Services (AMS) campaigns.

A+ Pages & Enhanced Brand Content

Enhance your product listings with A+ pages and enriched content for an immersive user experience.

Product Page Optimization

Copy Optimization

Craft compelling and optimized product copy to drive conversions.

Design Strategy & Enhanced Content

Develop a design strategy for enhanced content to captivate and inform potential customers.

Technical Optimization

Implement technical enhancements to improve the overall performance of your product pages.

Backend Strategy

Optimize backend processes to ensure seamless product page management.

Additional Services

Catalog Troubleshooting

Need help with product listing issues? We can assist you in resolving catalog problems efficiently.

Product Launch Strategy

Develop a data-driven product launch plan to maximize your product's impact on the platform.

Platform Management

Let us handle the day-to-day tasks of managing your Amazon channel, freeing you to focus on other aspects of your business.

We Ease Amazon Navigation (Vendor & Seller Central) for Brands

Amazon Vendor Central

Streamlined Onboarding

We handle the intricacies of joining Vendor Central, ensuring a smooth transition for your brand.

Compliance Management

Our meticulous approach ensures your products consistently meet Amazon's high standards, minimizing compliance risks.

Inventory Optimization

We employ data-driven strategies to prevent stockouts and overstocking, optimizing your inventory levels.

Chargeback Mitigation

We proactively monitor shipments and adhere to Amazon's guidelines to minimize chargeback risks.

Pricing Control Optimization

We negotiate terms and empower you with increased control over your pricing within the Vendor Central framework.

Competing with Amazon Retail

We implement strategic tactics to ensure your products stand out amidst the competition, even when facing Amazon Retail directly.

Customer Data Insights

Gain valuable insights to understand and target your customer base effectively.

Advertising Mastery

Our team excels in navigating Vendor Central's advertising landscape, optimizing campaigns for maximum visibility and competitiveness.

Amazon Seller Central

Account Health Management

We diligently manage your account health to ensure it stays in top shape, crucial for success on Seller Central.

Robust Reporting & Analytics

Gain actionable insights with user-friendly reports on sales, inventory, customer behavior, and market trends. Utilize our tools for data-driven decision-making.

Strategic Negotiation

Our experienced team negotiates with Amazon to secure the best possible pricing and terms for your products.

Amazon SEO & Content Optimization

Dominate search results with effective strategies that increase listing visibility and drive targeted traffic. Leverage our expertise for keyword research, optimized product categories, and compelling A+ content.

Customer Service Excellence

We provide personalized customer service tailored to your specific needs, fostering a positive brand image and increasing customer satisfaction.

Advertising Mastery

Achieve category leadership and maximize return on ad spend (ROAS) with our comprehensive advertising and marketing strategies. We create and manage effective campaigns to increase traffic to your listings.

We Help You Win Big as Your Trusted Amazon Channel Management Partner

Investing in Purple Cow for your Amazon channel management needs is laying the foundation for your brand's success as a market leader on the eCommerce giant. Backed by our expertise and data-driven strategies, we craft a comprehensive approach that ensures repeated success.

[01]

Product Launch Strategy

Launch your products strategically to maximize impact and visibility.

[02]

Vendor Central (1P) vs. Seller Central (3P) Analysis

Tailored analysis and considerations to determine the ideal selling approach for your business.

[03]

Profitability / CRaP Analysis

In-depth analysis to ensure profitability and mitigate risks associated with CRaP (Can't Realize a Profit) products.

[04]

New Opportunity Identification

Constantly identify and capitalize on new opportunities within the Amazon marketplace.

[05]

Category Analysis

Analyzing and optimizing your product categories for enhanced visibility and sales.

We Unleash the Power of Amazon DSP for Your Business

Harness the potential of Amazon Demand-Side Platform (DSP) to extend your brand's reach beyond Amazon.com. At Purple Cow, we're recognized as the fastest-growing Amazon Agency in America, and we bring that expertise to elevate your advertising strategy.

Our DSP Specialists Prioritize Your Brand

With experience generating $2.2 Billion in revenue for our partners, our DSP specialists prioritize your brand's success.
4.5x ROAS: Achieve outstanding results with Awareness Campaigns.
11.4x ROAS: Optimize your Retargeting Campaigns for maximum impact.
19.9x ROAS: Drive loyalty with high-performing Loyalty Campaigns.
Maximize ROI with Amazon DSP

Drive Discovery, Purchase, and Loyalty

Discover the Power of Amazon DSP with Us Today!

How We Work ;

Discovery Call

Discuss your business vision and explore how Amazon DSP can elevate your brand.

Audience Audit

Analyze your target audience to refine your advertising strategy.

Partner Onboarding & Strategy

Collaborate on a tailored strategy to maximize DSP's potential.

Campaign Set-Up

Implement a customized campaign for optimal results.

Bi-Weekly Check-In

Stay informed with regular check-ins on campaign performance.

Monthly Performance Call

Evaluate and optimize performance for sustained success.
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What They're
Talking About us

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Expert eCommerce Tips, Insights, Articles & Blogs

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Your Goals, Our Expertise, Your Success!

We redefine success for your business with our tailored solutions, driving impressive ROI, Advertising Efficiency, AOV, Sales, and Revenue that stand the test of time.
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Frequently Asked Questions

Amazon Channel Management involves optimizing and managing your presence on Amazon, ensuring your products are well-positioned for visibility and sales. It’s crucial for businesses to navigate the complexities of Amazon and maximize their potential in the competitive marketplace.

Efficient channel management enhances product visibility, boosts sales, and establishes a positive brand image. It involves strategies such as optimization, advertising, and inventory management to drive success.

Our Amazon Channel Management services cover a range of solutions, including PPC management, SEO optimization, design enhancement, merchandising, catalog troubleshooting, main image CTR improvement, full audit services, strategic shipping plans, expert copywriting, platform management, and social media posts.

Vendor Central is for manufacturers and distributors selling directly to Amazon, while Seller Central is for third-party sellers. Our services cater to the unique needs of both Vendor and Seller Central users, providing tailored solutions for each platform.

We employ strategies such as optimized listings, enhanced content, and targeted advertising campaigns to make your products stand out in the crowded Amazon marketplace. Our goal is to maximize visibility and drive conversions.

Yes, we offer comprehensive catalog management services. This involves optimizing product listings, managing attributes, and ensuring accurate and up-to-date product information. A well-managed catalog enhances customer experience and improves search rankings.

PPC (Pay-Per-Click) advertising is a crucial component of Amazon marketing. Our PPC management services focus on creating and optimizing advertising campaigns, maximizing visibility, and achieving a higher return on ad spend (ROAS).

Our inventory optimization strategies leverage data-driven insights and demand forecasting to ensure optimal stock levels. We monitor inventory closely, preventing overstocking or stockouts, ultimately improving efficiency and reducing costs.

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Go To Market Essentials
Channel Management