Conversion Rate Optimization

Multiply Your eCommerce Revenue with our Expert Conversion Rate Optimization Services.
%
Reduce Acquisition Cost by at least
X
Improve Retention Rate by
at least
%
Increase Average Order Value by at least
X
Boost Conversion Rate by
at least
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We Can Help You Achieve Similar Success

Digital Rebrand

Branding, Website

Touch Play

Mobile App, Design

Magazine

Design, Print

Wallet

Mobile App, UX

Hardway

Graphic Design

Mobile App

Branding, Website

Curved

Mobile App, Design

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Our Clients

Optimize Your Store with Our CRO Expertise

Unlock the potential of your online store and skyrocket your revenue with our Conversion Rate Optimization (CRO) services. Transform casual visitors into loyal customers using our data-driven insights and implementation expertise, delivered by our seasoned team of professionals.

Why You Should Choose Purple Cow for Optimizing Your Conversion Rates

Smooth Onboarding Process

Simply fill out contact form and hop on a 30-minute call.

Flexible Payment Options

Choose a payment plan that suits your convenience.

Tailored Solutions


Custom strategies designed to meet your unique business needs.

Complete Ownership

Secure ownership rights to all files upon project completion.

Dedicated Project Manager


Enjoy seamless communication with a single point of contact.

Satisfaction Guarantee

We stand by our commitment to delivering measurable outcomes.

The Major Benefits of our Conversion Rate Optimization services

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Deep User Insights

We leverage Hotjar's suite of powerful tools to uncover user behavior patterns, identify drop-off points, and understand conversion triggers.

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A/B Testing Expertise

We design and conduct rigorous A/B tests to identify the most impactful changes for your conversion goals.

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Seamless User Experience

We optimize your website for user-friendliness, ensuring a smooth journey from browsing to buying.

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Dedicated Project Management

You'll have a single point of contact to keep you informed and involved throughout the entire process.

Your Revenue Growing Conversion Rate Optimization Services

Strategy and Analysis

At Purple Cow, our Conversion Rate Optimization services are crafted for your distinct needs, website goals, and business objectives. In the strategic analysis phase, our dedicated team delves into your business goals, measuring success intricately. We meticulously explore user navigation, actions, and uncover barriers to goal completion.

Key Features:

Testing and Review

In testing and review phase, we employ A/B Testing, Multivariate Testing, and Landing Page Optimization to enhance performance. We document your goals, address user concerns, and form hypotheses for experiments. Utilizing tools and manual efforts, we optimize webpage variables through tests for further insights into conversion impact.

Key Features:

Reports

Our comprehensive conversion rate optimization reports keep you informed about results against expected outcomes. These reports not only propose a concrete plan for enhancing conversions through recommended changes but also highlight details of smaller conversions (e.g., account creation) that contribute to the overall success.

Key Features:

Auditing

The auditing process provides insightful reports at each stage of your sales funnel. As a site owner, understanding your website's performance and ensuring prospects take desired actions is crucial. Our auditing services empower you with data-driven insights to optimize your website effectively.

Key Features:

Split Testing

Choose Purple Cow for BigCommerce store design and development that adheres to strict industry regulations and international standards. Our commitment to credibility and authenticity ensures best-in-class services for your success.

Key Features:

User Behavior Analytics

Focused on creating custom landing pages for specific target audience groups, our conversion rate optimization services leverage insights from prospect browsing activities, click behavior, and purchasing patterns. By developing strategies based on this analysis, we attract new customers and encourage existing ones to return to the website.

Key Features:

Unleash Explosive Growth with Our Proven CRO Process

We don't believe in one-size-fits-all solutions. Our data-driven CRO process takes you step-by-step from identifying your conversion goals to implementing strategies that drive results. Here's how we'll help you unlock the full potential of your website

Define Your Conversion
Goals

1. We'll work with you to pinpoint the specific actions you want users to take, whether it's completing a purchase, signing up for a free trial, or downloading a white paper.
2. We'll guide you through calculating your conversion rate, so you understand your baseline performance.


Analyze Your Conversion Funnel

1. Using advanced tools like Hotjar Funnels, we'll conduct a deep dive into your conversion funnel. We'll identify high-exit pages and pinpoint the exact places where visitors are "dropping off.
2. We'll take it a step further by segmenting your users based on demographics, like location or referral source, to tailor your funnels for maximum impact.

Understand Your
Users

1. We go beyond the numbers. Gathering extensive user data is crucial for understanding the motivations behind user behavior.
2. We'll help you identify the "drivers" that bring users to your site, the "barriers" that prevent them from converting, and the "hooks" that persuade them to take action.

Formulate Data-Driven Hypotheses

1. Based on the insights gleaned from user data and funnel analysis, we'll develop targeted hypotheses about how to improve your conversion rate.

2. These hypotheses will guide the A/B testing and optimization strategies we implement.



Rigorous A/B Testing

1. We'll design and conduct statistically significant A/B tests to validate our hypotheses and identify the most impactful changes for your business.

2. We'll leverage a combination of quantitative and qualitative data to provide a complete picture of your conversion journey.


Continuous Improvement

1. We believe in a data-driven approach that prioritizes continuous improvement. We'll closely monitor the performance of your website and iterate on our strategies based on real-time data.
2. We'll utilize tools like Hotjar Dashboards to keep you informed of your CRO progress and provide valuable insights into user behavior.

How Our CRO Expertise Fuels Your Overall Marketing Strategy

Conversion Rate Optimization (CRO) isn't just a standalone initiative – it's the powerhouse driving your entire marketing strategy. Elevate your brand's impact across various channels by leveraging our CRO expertise

CRO & Organic Growth

Collaborate for content that not only ranks high but converts visitors into loyal customers. CRO insights, coupled with user research and A/B testing, inform tailored content strategies, amplifying organic growth through enhanced SEO and link-building.

CRO & Paid Media

Stand out in the competitive paid advertising landscape with a focus on return on ad spend (ROAS). Our CRO expertise optimizes landing pages, converting visitors efficiently and building trust with new users, maximizing the impact of your paid media campaigns.

CRO & Technical SEO

Prioritize user experience (UX) in alignment with search engine algorithms. Our collaboration with technical SEO specialists’ crafts webpages that excel in Core Web Vitals and Page Experience, elevating both rankings and conversion rates.

CRO & Digital PR

Capitalize on a robust digital PR strategy by ensuring your website converts interest into action. A/B testing enhances your site's "stickiness," making the most of positive press coverage and turning mentions into loyal customers.

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Frequently Asked Questions

CRO is a strategic process aimed at enhancing the percentage of website visitors who convert into customers. Businesses need CRO to maximize the effectiveness of their online presence, turning more visitors into valuable leads and sales.

By refining your website’s user experience, CRO increases the likelihood of visitors taking desired actions, such as making a purchase or filling out a form. This, in turn, boosts conversion rates, revenue, and return on investment (ROI).

Purple Cow stands out with a tailored approach. We combine in-depth user research, strategic analysis, and cutting-edge testing methodologies to create customized CRO strategies that align with your specific business goals.

The timeline for CRO results varies, but our goal is to deliver noticeable improvements in the initial stages. Factors like website complexity and traffic volume influence the speed of results, but our strategies aim for timely and impactful outcomes.

CRO can benefit websites of all sizes. While higher traffic volumes provide more data for analysis, the principles of CRO can be applied to enhance conversion rates on websites with varying levels of traffic.

Absolutely. CRO works synergistically with various marketing channels. It enhances organic growth, supports technical SEO efforts, optimizes paid media campaigns, and ensures that digital PR efforts translate into tangible conversions.

Our process begins with understanding your business goals. We then conduct a comprehensive analysis to identify conversions that align with those goals. These are prioritized based on their impact on your overall objectives.

User behavior analytics are crucial for gaining insights into how visitors interact with your website. We use these insights to inform our strategies, identify barriers to conversions, and create a more user-friendly experience.

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