In this blog, we’ll explore some real-world examples of eCommerce brands that have benefited from using Instagram image ads to drive sales and grow their business.
Case Study 1: ColourPop Cosmetics
ColourPop Cosmetics is a popular makeup brand known for their affordable, high-quality products. The company began advertising on Instagram in 2017, using image ads to showcase their new product launches and promotions. By targeting their ads to users interested in makeup and beauty, they were able to increase brand awareness and drive sales.
According to ColourPop’s marketing manager, their Instagram image ads resulted in a 6x return on ad spend, with an average cost-per-click of $0.08. The brand also saw a significant increase in website traffic and conversions during their advertising campaigns.
Case Study 2: MVMT Watches
MVMT Watches is a trendy watch brand known for their stylish designs and affordable prices. The company began advertising on Instagram in 2015, using image ads to showcase their watches and target millennial consumers.
Through their Instagram advertising campaigns, MVMT Watches saw a 40% increase in revenue and a 60% increase in website traffic. The company’s co-founder attributes their success on Instagram to their focus on high-quality visuals and the use of influencer marketing to reach new audiences.
Case Study 3: Kettle and Fire
Kettle and Fire is a bone broth company that began advertising on Instagram in 2017. The company used image ads to showcase their products and target health-conscious consumers interested in paleo and keto diets.
Through their Instagram advertising campaigns, Kettle and Fire saw a 500% increase in website traffic and a 300% increase in sales. The company’s co-founder credits their success on Instagram to the platform’s ability to reach a highly targeted audience and the use of user-generated content to showcase their products.
Case Study 4: The Tie Bar
The Tie Bar is a popular men’s fashion brand known for their affordable ties and accessories. The company began advertising on Instagram in 2016, using image ads to showcase their products and target fashion-conscious men.
Through their Instagram advertising campaigns, The Tie Bar saw a 3x return on ad spend and a 40% increase in website traffic. The company’s co-founder attributes their success on Instagram to the platform’s visual nature and the ability to target specific demographics based on interests and behaviors.
Case Study 5: Glossier
Glossier is a popular beauty brand and is popular for its minimalist packaging and focus on natural beauty. The company began advertising on Instagram in 2016, using image ads to showcase its products and target beauty enthusiasts.
Through their Instagram advertising campaigns, Glossier saw a 21% increase in brand awareness and a 39% increase in website traffic. The company’s founder attributes their success on Instagram to the platform’s ability to reach a highly engaged audience and user-generated content to showcase their products.
Conclusion
These real-world examples demonstrate the power of Instagram image ads in driving sales and growing eCommerce businesses. By using visually appealing ads, targeting specific audiences, and leveraging user-generated content, these brands were able to reach a large audience and see significant returns on their advertising investments.
If you’re an eCommerce business looking to grow your sales and reach a larger audience, consider advertising on Instagram. With over one billion active users, Instagram provides a vast potential customer base to target through image ads. By taking a strategic approach to your advertising campaigns and leveraging the platform’s advanced targeting options, you can see real-world success similar to the brands mentioned above.
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