Achieved ROAS of 6X for a Sports Gear and Apparel Retailer in Just 3 Months
$1.25M Increased Sales
6X High ROAS
Lower CPC
Client Overview
The subject of this case study is an American-based online retailer specializing in sports gear and apparel. Established in 2017, the company swiftly garnered attention from sports enthusiasts for its extensive range of products sourced from top brands across various sports categories such as baseball, softball, basketball, soccer, and lacrosse. Catering to individuals, teams, and sports organizations alike, it positioned itself as a comprehensive destination for all sports gear and apparel needs.
Objective
Purple Cow's team initiated the process with a compreheThe primary objective of the client was to elevate online sales and revenue while ensuring a profitable return on ad spend (ROAS). To accomplish this, the client committed to investing over $70,000 monthly in online advertising, leveraging the expertise of the Google Ads team at Purple Cow.
nsive analysis of this client’s existing Google Ads campaigns. This audit identified crucial areas needing improvement:
Challenges
The sports gear and apparel industry presents formidable challenges, characterized by intense competition and fluctuating demand. The specific hurdles faced by the client included:
Limited Brand Recognition
Despite offering high-quality products, the brand lacked sufficient visibility, hindering its ability to capture market share
High Cost Per Click (CPC)
The competitive landscape translated into exorbitant CPC rates, escalating advertising expenditures and impacting ROAS metrics.
Seasonality
Sales fluctuations tied to seasonal demand patterns necessitated agile marketing strategies to capitalize on peak periods effectively.
Solutions
To surmount these challenges and meet the defined objectives, a multifaceted approach was adopted:
Brand Awareness Campaigns
Employed a diverse mix of social media, display, and search ads to enhance brand visibility.
Crafted compelling ad content highlighting key value propositions such as product quality, competitive pricing, and prompt delivery.
Leveraged influencer partnerships to tap into existing follower bases and cultivate social proof.
Targeted Advertising
1. Utilized a nuanced blend of search, shopping, and display ads tailored to specific keywords, demographics, and geographical segments.
2. Employed strategic ad scheduling and bidding tactics to optimize cost efficiency and ROAS.
3. Implemented dynamic ad personalization to enhance relevance and engagement.
2. Employed strategic ad scheduling and bidding tactics to optimize cost efficiency and ROAS.
3. Implemented dynamic ad personalization to enhance relevance and engagement.
Conversion Rate Optimization (CRO)
1. Conducted comprehensive optimization of website landing pages and checkout processes to bolster conversion rates.
2. Employed A/B testing methodologies to identify optimal design elements, copywriting, and visual assets.
3. Enhanced website performance metrics, including loading speed and payment processing, to streamline user experience and minimize friction points.
2. Employed A/B testing methodologies to identify optimal design elements, copywriting, and visual assets.
3. Enhanced website performance metrics, including loading speed and payment processing, to streamline user experience and minimize friction points.
Results Achieved
Significant Sales Growth:
1. Within the first year of launching the Shopify store, the client
experienced a remarkable 200% increase in online sales.
2.This surge in sales not only exceeded expectations but also
validated the effectiveness of the digital transition strategy.
experienced a remarkable 200% increase in online sales.
2.This surge in sales not only exceeded expectations but also
validated the effectiveness of the digital transition strategy.
Successful Transition:
1. The successful transition to eCommerce enabled the client to adapt
to changing consumer preferences and market dynamics.
2. By embracing a digital-first business model, the client expanded its
market reach and established a strong online presence.
to changing consumer preferences and market dynamics.
2. By embracing a digital-first business model, the client expanded its
market reach and established a strong online presence.
Wider Audience Reach:
1. Our solutions empowered the client to reach a wider audience beyond
their traditional geographical constraints.
2. With enhanced visibility and accessibility, the brand attracted new
customers and fostered brand loyalty among existing ones.
their traditional geographical constraints.
2. With enhanced visibility and accessibility, the brand attracted new
customers and fostered brand loyalty among existing ones.
In conclusion, our strategic implementation of Shopify, coupled with tailored features and extensive training, facilitated the lifestyle brand's seamless transition to eCommerce, resulting in significant sales growth and market expansion.
Results Achieved
The concerted efforts yielded remarkable outcomes within a three-month timeframe
Increased Sales
Online revenue surged to over $1.25 million, marking a substantial uptick in sales volume.
High ROAS
Achieved a ROAS of 6X, surpassing the industry benchmark of 4X and reflecting the efficacy of advertising initiatives.
Improved Brand Awareness
Enhanced brand recognition manifested in heightened consumer awareness and engagement.
Lower CPC
Successful optimization strategies led to reduced CPC rates, resulting in more cost-effective advertising and bolstered ROAS metrics.
Testimonial
In a fiercely competitive industry landscape, success hinges on a strategic and holistic approach to online advertising. Through concerted efforts in brand awareness, targeted advertising, and conversion rate optimization, the client realized its objectives of escalating online sales and revenue while maintaining a profitable ROAS. This success narrative underscores the significance of a balanced advertising strategy that reconciles cost considerations with revenue generation imperatives.
Purple Cow facilitated this transformative journey, demonstrating the potency of data-driven insights and strategic execution in driving sustainable online growth.
Testimonial
Purple Cow revolutionized our online sales strategy, delivering outstanding results. Their expertise and commitment made all the difference in propelling our brand forward in the digital space
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Purple Cow’s expertise in Google Ads and strategic approach to advertising helped us achieve remarkable results in a short span of time. With their guidance, we were able to double our online sales revenue and significantly improve our return on ad spend. Purple Cow's dedication and professionalism truly made them invaluable partners in our journey towards online success.