How Purple Cow Revolutionized Digital Growth for a Leading POS Firm!
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Client Background
Our client, a leading integrated point-of-sale (POS) platform, empowers seamless customer-merchant interactions for hundreds of thousands of small and medium-sized businesses (SMBs). As a next-generation payment service provider within the robust Fiserv ecosystem (processing volume exceeding USD $2.2 trillion), our client aims to establish the largest open architecture operating system for commerce solutions. To achieve this, they sought to expand their market presence and strengthen their digital sales channels.
The Challenge
In 2018, Our client diversified its sales approach by offering POS systems directly through its website. To achieve this, our client aimed to rapidly scale customer acquisition efforts and drive online sales. To bolster its market share, our client enlisted Purple Cow's expertise to revitalize its demand generation strategies.
The Solutions
Purple Cow and client collaborated to craft a comprehensive paid media strategy tailored to seize untapped growth opportunities. The strategy included:
Meticulous Synchronization
Aligning front-end and back-end metrics to ensure comprehensive performance tracking.
Harnessed Machine Learning
Utilizing machine learning algorithms for enhanced paid search performance, optimizing campaign targeting and bidding strategies
Restructured Facebook Campaigns
Optimizing Facebook campaigns for increased engagement and conversion rates.
Implemented Pay-Per-Lead Program
Deploying a pay-per-lead program across review sites to incentivize lead generation
Results Achieved
The synergistic partnership between Purple Cow and client yielded remarkable outcomes:
735% Increase in Leads
Over a 12-month period, our client experienced a staggering surge in leads, demonstrating the effectiveness of the collaborative strategy.
55% Decrease in Cost Per Lead (CPL)
Our strategic interventions led to a significant reduction in the cost per lead, enhancing overall efficiency and cost-effectiveness.
271% Increase in Lead Generation
Despite the increase in spend, our client achieved substantial improvements in lead generation and cost efficiency, showcasing the effectiveness of the collaborative approach.
Summary
Testimonial
Purple Cow's collaborative approach to digital growth empowered our client to thrive in a competitive landscape. By delivering transformative results and leveraging high-touch collaboration, we enabled the client to scale its operations, enhance brand visibility, and navigate dynamic market landscapes confidently. This case study underscores the power of strategic collaboration to drive digital growth and achieve business objectives.
Results Achieved
Significant Sales Growth:
1. Within the first year of launching the Shopify store, the client
experienced a remarkable 200% increase in online sales.
2.This surge in sales not only exceeded expectations but also
validated the effectiveness of the digital transition strategy.
experienced a remarkable 200% increase in online sales.
2.This surge in sales not only exceeded expectations but also
validated the effectiveness of the digital transition strategy.
Successful Transition:
1. The successful transition to eCommerce enabled the client to adapt
to changing consumer preferences and market dynamics.
2. By embracing a digital-first business model, the client expanded its
market reach and established a strong online presence.
to changing consumer preferences and market dynamics.
2. By embracing a digital-first business model, the client expanded its
market reach and established a strong online presence.
Wider Audience Reach:
1. Our solutions empowered the client to reach a wider audience beyond
their traditional geographical constraints.
2. With enhanced visibility and accessibility, the brand attracted new
customers and fostered brand loyalty among existing ones.
their traditional geographical constraints.
2. With enhanced visibility and accessibility, the brand attracted new
customers and fostered brand loyalty among existing ones.
In conclusion, our strategic implementation of Shopify, coupled with tailored features and extensive training, facilitated the lifestyle brand's seamless transition to eCommerce, resulting in significant sales growth and market expansion.
Services Offered:
Testimonial
Purple Cow revolutionized our online sales strategy, delivering outstanding results. Their expertise and commitment made all the difference in propelling our brand forward in the digital space
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Working with Purple Cow Agency has been a game-changer for our digital growth strategy. Their meticulous synchronization of metrics, utilization of machine learning, and restructuring of Facebook campaigns drove outstanding results. We saw a 735% increase in leads and a 55% decrease in Cost Per Lead, all while experiencing a 271% increase in spend efficiency. Thanks to Purple Cow, we're confidently scaling our operations and strengthening our brand presence in the digital landscape.